Build With Intent
Practical notes on tech leadership, AI platform building, and human-centred design — published every Friday.
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And most teams are measuring everything except this. There is a moment in every product's life that tells you more about product-market fit than any survey, NPS score, or retention metric ever will. It's the moment you watch a real user use your product for the first time. Not in a usability test. Not in a structured d
And why most enterprise AI deployments have this completely backwards. There's a moment I keep seeing play out across enterprise AI deployments. A system produces an output. The output is wrong — confidently, fluently, plausibly wrong. And the only thing standing between that wrong output and a consequential decision i
On Consistency, Availability, Partition Tolerance — and the constraint Eric Brewer never named. In 2000, Eric Brewer stood at a symposium and proposed something that would become one of the most cited principles in distributed systems engineering. The CAP Theorem. Any distributed data store, he argued, can only guarant
The story everyone's missing while they argue about AI. While the Indian startup ecosystem has been consumed by funding cycles, AI hype, and the occasional unicorn story — something quieter and arguably more consequential has been happening. Global Capability Centres have been expanding across India at a pace that is r
The biggest unsolved problem in AI product design isn't hallucination. It's miscalibrated trust. I want to tell you about two users of the same AI platform. Same product. Same features. Same underlying model. Completely different relationships with what the AI tells them. The first user — a senior finance professional
AI didn't make technical skills irrelevant. It made the half-life of any specific skill shorter than it has ever been.
This isn't a compliance checkbox. It's a product architecture conversation.
We've spent a decade automating how we hire. We've barely started on what we do after.
Not a framework I read somewhere. The actual sequence, built from real engagements.
And almost nobody in tech is taking it seriously yet. Let me give you a number.
I've been in rooms in Seoul where the question was: "How do we enter India?" And I've been in rooms in Delhi where the question was: "Why isn't this product working here?" Same company. Different years.
And that acceleration is costing companies more than they're willing to admit. There's a conversation I've had at least a dozen times in the last two years.
The seduction of connectivity There is a moment in every platform build where someone opens a browser tab, finds an API documentation page, and says the most dangerous four words in enterprise technology: "We can just integrate." It feels like progress.
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