40% ↑ sales
Custom e-commerce: +40% sales in 6 months
CTO•E-commerce•—
Built a scalable commerce stack with performance tuning and CRO testing.
Technology Stack
ReactNodePostgreSQL
Key Outcomes
- •40% uplift in sales within six months of launch
- •Reduced cart abandonment through optimised checkout flow
- •Compounding revenue gains from CRO testing loop
Context
The store plateaued; speed and funnel friction hurt conversions.
Approach
- Perf: critical CSS, image strategy, edge caching.
- CRO: hypothesis backlog, A/B tests on PDP, cart, checkout.
- Trust: reviews, guarantees, and clear delivery/returns.
Results
- +40% sales; lower bounce; higher checkout completion.
CTA
Want the exact CRO backlog template we used? Book a 30-min call.